TM Research Archive

These layouts were all very interesting to me. There were a few that stuck out to me though.

Emil Ruger

I love Univers so this came naturally to me. The way that he uses asymetry in his design is impeccable.  It is interesting how the type looks so different from the top to bottom.

Andre Gurtler

This composition is very interesting in the abstraction. Gurtler is a Swiss typographer that worked in the same company as Ruger.

Felix Berman

The use of white space is what makes this composition so strong. Berman worked in Isreal for a while. Also, this composition uses asymetry also.

The image in this is interesting. It catches your eye, yet helps you see the type at the top.

I love the use of color. Also, the blocks around the letters help to add an image to the flat surface. The hierarchy is great in this composition too.
Hans Ferdinand Egli

The texture and placement reminds me of expressive type. Egli worked in Oberwil.

Final Work for Kinetic Type

Here is all of my final products for my kinetic type studies.

Open publication - Free publishing

Enjoy!

My updated type work.

I've had about a week to continue my work and here is where I'm at.

Open publication - Free publishing

I'll post my video as soon as it loads.

Changes

Here are some changes I made to my type book.

I think this is my favorite. I used a very simple approach to it because she delivers the speech in such a simple fashion. The use of stark contrast in color shows the severity of the statement.

In this spread, I used a symbol to help add emphasis to her statement.

This is when I decided to add Memphis. It gives it more of a humanistic feel and what a better way to show human beings than with something closer to human than Univers. I may change it to something even more humanistic.

I'm wanting the movements in my graphic to be very fluid. Not choppy like they are now. I will probably extend lines from the arms of letters to underline the next statement or slide the transitions slowly. As far as music goes, I haven't really decided. I listen to music with lyrics, so I have to really dig to find something. I'll post links to what I find soon.

Big Posts.

This is going to be a large post. 

The first set of Saul Bass videos:
How does Saul Bass work with type, image/graphics and music in these three title openings to set the tone for the coming film? He uses simple graphics to show the names of the people. They leave you wanting more of the movie. You want to know what happens just from these simple titles.
 Are they reflecting the coming content of the film expressively and kinetically? Yes they each leave you wanting more. A longer explanation of what is to come.
How do they play off of one another? They all offer very simple, repeated graphics that intermingle with words to create a visual movement.
What is the mood you feel watching them? You get a very anxious feeling because you want to know what happens next.
How are they similar and different? They are similar in that they are simple and very kinetic, but different in content and mood. Each leaves you feeling anxious but in different ways, such as fear, excitement, and interest.

Marlene McCarty videos:
How does Marlene McCarty work with type, image/graphics and music in these three title openings to set the tone for the coming film? They leave you with a feeling of suspense. They have an odd set of music that sparks a what-the-hell feeling. You want to know more. You need explanations.
 Are they reflecting the coming content of the film expressively and kinetically? How do they play off of one another? they each have an odd sort of feel to them. They aren't very fluid and leave you questioning.
What is the mood you feel watching them? Odd. A kind of suspense.
 How are they similar and different? They all have odd music. They also catch your attention, but each has very different backgrounds happening behind the text.

I chose to use a Kyle Cooper title sequence for Spider-man 2. The movie isn't amazing, but the titles are intriguing. The designer is Kyle Cooper. I like it because it keeps your attention with continual movement. He uses sketches to give you a sense of the comic background. I find it to be very kinetic because of the movement and timing.

I also like the opening title for Thank You For Smoking. It is very simple and expressive, but I couldn't find the designer.

Last Day

It is officially my last day before spring break! I don't have much to post, but I will definitely add more soon.
This is more on my book for Type 02.

Expressive Type

Let's ignore the fact that I missed posts and get into the assignment. Sorry.

So I had to find expressive type. I went to a few different blogs but only fell in love with one, but I am now head over heels in love with this blog. It's more of a website with different type designs by different people, but I love it. It's called Dead Words. It is is awesome! The use of simple designs to express the definition of the word... Genius!The others I found were student work. Someone named Delsun and another that may not be a student expressive type. These have inspired me to add more expressive elements to my project through small graphics that help to demonstrate the meaning of the word.

Now for my work.
My first direction has a more definitive focus on certain words to help the audience visualize the content. I chose interstate as the font because it is simple, but still has a defining feature.

My final direction is focused solely on size and gradient. This will lead the viewer through the document from a hierarchial view. I chose akzidenz Grotesk because it is simple to read and keeps the focus on the content.

 My final direction is focused solely on size and gradient. This will lead the viewer through the document from a hierarchical view. I chose akzidenz Grotesk again because of its simplicity.

The most effective direction I feel is the first because there is a repeating line that pulls the eye through and a good sense of hierarchical type that helps. I think the symbols add a visual aid to speed up comprehension. I may may the symbols extensions of the letters.